Marketing during a recession

We’re in unprecedented times and possibly the worse since the Second World War. For businesses these uncertain times can be incredibly tough to deal with, protecting people’s well-being while also ensuring the business is still trading in months to come.

From observations of recessions past, we know that consumers are quick to rein in spending when hard times are predicted and many businesses behave the same way. Anticipating reduced sales, they cut back on variable costs, including marketing. However, a great deal of evidence suggests that it’s not a good idea to reduce marketing spend during a recession in order to lessen expenditure. Doing so can leave brands in a less competitive position when the economy does eventually recover.

Whatever your business needs to grow through these tough times, we can work with a restricted marketing budget dovetailing into your needs perfectly. Helping you in a cost-effective way.

To find out more, please call us 01473 215882 or email fran@grouptwo.co.uk.
 

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